
Sally Criddle
Recruitment & Development Manager
Located in Leeds and Bradford, we’re a renowned recruitment agency serving clients across the UK, specializing in Marketing. Our mission is to assist businesses of all sizes in finding highly skilled professionals who will drive growth and innovation in the Marketing field.
While we’re based in Leeds and Bradford, our services are available to clients throughout the UK. Regardless of your location, we possess the knowledge and connections needed to connect you with top-notch marketing candidates. We recognise the importance of marketing roles in any organisation.
What distinguishes us is our innovative Insight Approach. We believe that effective recruitment in Marketing goes beyond technical skills and qualifications. It’s about ensuring that a candidate’s personality and values align with your company’s culture. Our unique Insight Approach delves into a candidate’s personality traits, work preferences, and cultural fit, ensuring that your marketing team not only possesses the necessary technical skills but also fits seamlessly with your organisation’s values and objectives.






Recruitment & Development Manager

Sally joined Headway Recruitment in 2017, bringing with her a strong background in business development and sales. Early on, she realised recruitment was where her strengths really came to life. As a result, she quickly built a reputation for being organised, dependable and people-focused.
Today, as Recruitment & Development Manager, Sally plays a key role in keeping Headway running smoothly. She supports clients, candidates and the internal team across Leeds and Bradford. In particular, she works closely with key clients to ensure recruitment processes stay efficient, structured and human at every stage.
Sally is known for her attention to detail and calm, methodical approach. She manages pipelines, oversees processes and supports consultants to deliver consistently high standards. As a result, very little slips through the cracks.
What really sets Sally apart, however, is how she combines structure with genuine care for people. She’s motivated by making a difference. Whether that’s supporting a candidate through a career change or helping a client navigate a challenging hire, she brings clarity and reassurance throughout the process.
Her psychometric profile is Si, often referred to as ‘The Counsellor’. This reflects her warm, approachable nature and strong communication style. As a result, she builds trust quickly and brings a steady, positive energy to the team.
Outside of work, Sally’s happy place is the kitchen. With a cookbook open and music playing, she enjoys trying new recipes and unwinding after a busy week.
Follow Sally on LinkedIn for insights into recruitment, people development and life at Headway.
We stand out due to our 40 years of experience and an extensive network in the industry, which allows us to find the best candidates for your roles.
We establish trust by delivering on our commitments, providing support throughout the hiring process, and maintaining open and honest communication.
We consider a candidate’s skills, experience, and cultural fit with the company. It’s about finding the right person for the right role.
Absolutely. We tailor our approach to suit the unique needs of both small businesses and large corporations in the Marketing sector.
We continuously learn about new trends through industry publications, forums, and our network. This knowledge helps us match candidates with the right skillset.
Creativity and innovation are essential to our process. We look for candidates who not only have the necessary skills but also bring fresh ideas and innovative thinking to the marketing roles.
We help candidates access training and development opportunities to improve their marketing skills and qualifications, making them more valuable to employers.
In a previous project, we worked with a company to create a more diverse marketing team. Our inclusive recruitment practices and outreach to diverse candidates contributed to achieving this goal.
We provide candidates with realistic insights into the job market, helping them understand their options and make informed decisions about their marketing careers.
We actively seek feedback from both employers and candidates to ensure satisfaction. This feedback is crucial in continually improving our services in the Marketing sector.

18th August 2026

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5th May 2026