
Sally Criddle
Recruitment & Development Manager
Located in Leeds and Bradford, we’re a renowned recruitment agency serving clients across the UK, specialising in Project Management roles. Our mission is to assist businesses of all sizes in finding highly skilled professionals who will drive growth and innovation and deliver your projects on time and on budget.
As an established Project Management staffing agency, we’re well-versed in knowing the ins and outs of the role of a Project Manager. Responsible for planning, organising, and directing the completion of specific projects while ensuring delivery on time, on budget, and within scope.
What distinguishes us is our innovative Insight Approach. We believe that effective recruitment in Marketing goes beyond technical skills and qualifications. It’s about ensuring that a candidate’s personality and values align with your company’s culture. Our unique Insight Approach delves into a candidate’s personality traits, work preferences, and cultural fit, ensuring that your marketing team not only possesses the necessary technical skills but also fits seamlessly with your organisation’s values and objectives.






Recruitment & Development Manager

Sally joined Headway Recruitment in 2017, bringing with her a strong background in business development and sales. Early on, she realised recruitment was where her strengths really came to life. As a result, she quickly built a reputation for being organised, dependable and people-focused.
Today, as Recruitment & Development Manager, Sally plays a key role in keeping Headway running smoothly. She supports clients, candidates and the internal team across Leeds and Bradford. In particular, she works closely with key clients to ensure recruitment processes stay efficient, structured and human at every stage.
Sally is known for her attention to detail and calm, methodical approach. She manages pipelines, oversees processes and supports consultants to deliver consistently high standards. As a result, very little slips through the cracks.
What really sets Sally apart, however, is how she combines structure with genuine care for people. She’s motivated by making a difference. Whether that’s supporting a candidate through a career change or helping a client navigate a challenging hire, she brings clarity and reassurance throughout the process.
Her psychometric profile is Si, often referred to as ‘The Counsellor’. This reflects her warm, approachable nature and strong communication style. As a result, she builds trust quickly and brings a steady, positive energy to the team.
Outside of work, Sally’s happy place is the kitchen. With a cookbook open and music playing, she enjoys trying new recipes and unwinding after a busy week.
Follow Sally on LinkedIn for insights into recruitment, people development and life at Headway.
You should hire a Project Manager when your organisation is embarking on a big, new project or a significant transformation, such as updating systems and workflows to take you from SME to a corporation.
When launching a new venture, your permanent or temporary Project Manager will be more likely to be able to help if you have specific, measurable and achievable goals. For example, it’s not enough to want your business to grow or develop a new product without knowing why.
If you need to hire a Project Manager to help a team transition smoothly from one way of working to another, they need to fulfil this goal through three process stages: planning, managing, and reinforcement.
Good Project Managers need to react quickly, solve problems and teach others. Therefore, if you need to hire a Project Manager, you need an organised, focused, diplomatic and methodical person.
Project Managers act as leaders to prevent workers from getting distracted, so they need good people skills and the ability to communicate effectively. You should seek to hire a Project Manager who is experienced in keeping a department on track while making use of all available talent without creating frustration.
Additionally, Project Managers should have a great understanding of their strengths and weaknesses, as well as insight into the strengths and weaknesses of others.
They should also understand the task and have good prior industry knowledge while being able to track, disseminate and interpret information vital to a project.

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